Paid search advertising
More than just placing an advertisement and waiting for the clicks to come in. The look and feel of an ad are integral to its success, but its also necessary to consider placement and targeting. Targeting the digital advertisement to business specific demographics can help to attain a very strong ROI on your paid advertising efforts. Equally important is the content of the ads. Imprezz continuously monitors the conversion rate and tailors and adjusts the advertisement, according to which keywords and content are attracting the most clicks.